
National Geographic Society Impact Story Lab
The Impact Story Lab is an award-winning creative unit that combines world-class storytelling with social and behavioral science in order to drive positive change for our Explorers. Our interdisciplinary team collaborates with National Geographic Explorers to produce film, video, audio, photography, VR/AR experiences, and other media to help accomplish the goals of their programs. We conduct research, publish our findings, and host workshops to advance the field of impact storytelling. The Impact Story Lab builds on National Geographic’s legacy as a global leader in influential storytelling, and furthers our mission of illuminating and protecting the wonder of our world.