Elley Norman

Elley Norman is a strategist and creative director who has been an integral part of the lifestyle, fashion and action sports industry for over 15 years. She has worked with some of the industry’s largest brands, most recently the global creative director for Billabong. Norman has a proven track record of success and has played a pivotal role in advancing the status and visibility of women in sports. Her strategic approach and well-rounded balance of generating revenue while creating ways to connect with the consumer on an emotional level has led to a portfolio of award-winning creative. Norman is the director of Now Days. The segments featuring Sky Brown, Sierra Kerr, Molly Picklum and Caity Simmers all screened at Mountainfilm 2026.