Asad Muhammad

Asad Muhammad is an impact strategist, organizational leader, public media executive and father. As vice president of impact and engagement strategy at American Documentary | POV, he extends the impact of nonfiction films beyond their public broadcast date through community engagement, education and event production work with noncommercial television stations. With 20 years of service in public education, nonprofit leadership, restorative justice and community development, Muhammad is a passionate witness to how nonfiction storytelling connects to the hearts and minds of underserved communities, policymakers, and leaders, inspiring folx to better focus their power and fight for change.