Adam Price
Adam Price is co-director of GOOCHIE (Mountainfilm 2025) and a British Columbia–based UK-bred athlete and filmmaker. He is passionate about how mountain sports connect us to nature, ourselves and community. He is guided by a desire to use film to share the often-indescribable feeling of riding a bike. Recently he has been dedicated to showcasing the growing adaptive mountain-bike movement through his work with Bowhead Corp.