It wasn’t long ago that the small Colorado town of Fruita was solely a hub of agriculture and oil and gas development. But singletrack shredders and pizza chefs Jen Zeuner and her partner Anne Keller have helped to transform the high-desert town into a mountain biking hotspot with their Hot Tomato Café. It wasn’t always easy — some residents of conservative Fruita weren’t quite ready for their “lifestyle” at first. But the women’s delicious East Coast-style pizza — and the love they put into making it — have made them indispensable members of the community and turned the Hot Tomato into the living room of the Grand Valley’s outdoor recreation industry.