Shift Tha Culture

Shift Tha Culture follows pro snowboarder Zeb Powell on a deeply personal journey of self-discovery and cultural impact. Set against the backdrop of Burton’s annual Culture Shifters event, the film explores Powell’s evolving connection to his Black identity and his mission to bring diversity to the mountains. Through his unique position as a trailblazer in snowboarding, Powell uses his platform to challenge norms, foster inclusivity and inspire a new generation to reimagine what’s possible in outdoor spaces. Blending powerful storytelling with stunning visuals, Shift Tha Culture is a celebration of community, resilience and the transformative power of representation.