For Jordan Campbell, the idea of international climbing is only a part of a greater story of cross-cultural stewardship and global awareness. In the past 20 years, Campbell has emerged as a dedicated journalist and ambassador of mountain culture, unearthing important stories born from climbers and adventurers. He shares a commitment to understanding distant peoples and their natural surroundings. Campbell works for Marmot outdoor clothing and equipment. Duk County (Mountainfilm 2013), his directorial debut, is about a humanitarian trip to South Sudan with a group of doctors who perform life-changing eye surgery in remote villages. It stars Mountainfilm guests Geoff Tabin and John Dau.