Born and raised in the heart of the Alps, Johannes Hoffmann’s life has been spent in the mountains. It was because of MSP Film’s Ski Movie that he got into freeride skiing, spending all of his time in search of thrilling descents. As a professional skier, he worked on a big European ski movie production and later decided to branch out on his own. In 2011, he founded Whiteroom Productions. Together with his business partners, Jakob Schweighofer and Simon Platzer, he seeks to produce authentic ski films in the most remote, snow-covered mountains on earth, as can be seen in When the Mountains Were Wild (Mountainfilm 2016).