Alejandra Vasquez is a Mexican-American director and producer. Raised in rural Texas, Vasquez directed the short films Folk Frontera, winner of Best Texas Short at SXSW, and When It’s Good, It’s Good, co-produced with Latino Public Broadcasting. She cut her teeth on the producing side as part of the teams behind the award-winning features Matangi/Maya/M.IA. (2018) and Us Kids (2020) and is set to co-produce an upcoming feature directed by Nanfu Wang. Her directorial feature-length debut Going Varsity in Mariachi (Mountainfilm 2023) premiered at Sundance Film Festival in 2023.